The aim of this project was to demonstrate and communicate the company values to the employees of the accounting firm ATOZ.

After defining the core values: team spirit, customer focus, innovation, respect, integrity and excellence, we developed a 6-month campaign with artist Jean-Christophe Massinon to raise awareness of these values among employees. The implementation in large three-dimensional illustrations (artworks) created an impressive interplay of space and message.

 

Concept & project lead

Manatee

Idea, concept & art direction

Guido Wolff & Jan Glas

Artist

Jean-Christophe Massinon

 

Client

ATOZ