ATOZ - CORPORATE VALUES FOSTERING THROUGH ART
The aim of this project was to demonstrate and communicate the company values to the employees of the accounting firm ATOZ.
After defining the core values: team spirit, customer focus, innovation, respect, integrity and excellence, we developed a 6-month campaign with artist Jean-Christophe Massinon to raise awareness of these values among employees. The implementation in large three-dimensional illustrations (artworks) created an impressive interplay of space and message.
Concept & project lead
Idea, concept & art direction
Guido Wolff & Jan Glas